Sunseeker 2007 Dealer Conference Invitation Pack
Sunseeker’s annual distributor conference is no run-of-the-mill corporate gathering. It’s a glamorous annual event held in a different location every year. For 2007, Sunseeker had chosen Great Exuma, a sun-kissed Bahaman island – and they wanted an invitation to match.
‘Invitation’ is a misleading word when it comes to the annual dealer conference. What gets sent out is more like an annual, a book that celebrates the year’s achievement, looks back to the previous conference while whetting the appetite about the coming event.
Our solution was a perfect-bound book that employs a graphic – the silhouette of palm trees and tropical flowers and birds – used throughout to emphasise the gorgeous setting for the conference. Packed into a hessian bag, the result was an invitation that looked like a Caribbean pirate’s swag bag, and amply prepared invitees for the treats to come.
