Proton Profile
PROfile, Proton’s quarterly customer magazine, was evolving. The company wanted to strike a balance between product and lifestyle. An injection of life was needed and MM was asked to deliver.
Features about favourite drives and destinations were introduced. Employing enticing photography and a mix of travel and motor journalism, the magazine was instantly revived with a feel that was as much about the car you drove as the life you led.
Sensibly still including articles about new features and benefits, PROfile manages to maintain that delicate balance between excitement and essential updates – and all within a pocketable A5 format.
